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Sales & Marketing
B2B
Sales Analytics
1200+
Hours Saved Per Year
500+
New Recruits Added
15%
Revenue Growth(YoY)
About Company
Ongoing
One of the leading distributors of a direct sales brand pan India
Region of sales – Bhayander, Mira Road, Dahisar, Borivali, Kandivali, Malad, Mulund
Reduce time-to-decisions and save time for the distributor on manual reports
Improving decision making and making data backed decisions
Reactivate non productive salesforce to tap in lost revenue
The Problem
Maintain the sales especially post pandemic. Aim was to bring back the sales on track by using historical data analysis to segregate the direct sales group (consultants)
Challenges & Opportunity
Python, Power BI, Power Apps, Power Automate, Power BI Report Builder, SQL
Technologies
Employed data science techniques to gather the raw data, cleanup, engineer new features and use segmentation techniques to identify the categories of workforce. Insights achieved –
High/Low motivated VS High/Low performers
Survey based sentiment Analysis
Product selling pattern – Seasonality
Intelligent Targets
Strategies We Used
Results
700+ hours saved per year evaluating performance of 200+ team.
Reactivated 50+ inactive sales force consultants.
5,00,000+ Monthly revenue growth & 20+ new recruits added.
Impacted monthly revenue growth Rs 2,50,000+.
Distributor regain top position in India post pandemic (from 3rd position).
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